Ferndown Privacy

1. Information Ferndown Collects

Ferndown collects and processes several types of personal information, including:

2. How Ferndown Uses Your Information

Ferndown uses your personal information for the following purposes:

• Ferndown Services (Contract Performance):
  • Handling and administering your vehicle rental bookings and agreements on behalf of Ferndown. Confirming your identity and checking you meet Ferndown's rental requirements. Managing vehicle collection and return procedures at Ferndown locations. Processing payments and administering deposits and charges for Ferndown rentals.
• Ferndown Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important information about Ferndown rentals. Answering your inquiries and offering customer support. Notifying you of changes to Ferndown's services or policies.
• Ferndown Marketing (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters and service updates from Ferndown where you have consented or Ferndown has a legitimate interest. You can opt out at any time.
• Ferndown Service Improvement (Legitimate Interest):
  • Reviewing website usage to refine user experience and site functionality. Conducting research to develop Ferndown's vehicle fleet and services.
• Legal Compliance (Ferndown Requirement):
  • Complying with legal, regulatory and tax requirements in Ferndown. Preventing fraud and maintaining the security of Ferndown services. Resolving disputes and enforcing Ferndown's terms and conditions.

3. Ferndown Information Sharing

Ferndown may share your personal information with:

• Ferndown Providers: Third-party companies that help Ferndown deliver its services, such as payment processors, IT support firms and maintenance contractors. These providers are bound by contract to protect your personal data.

Ferndown does not sell your personal information to third parties for marketing purposes.

4. Data Security — Ferndown

Ferndown implements appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. However, no internet transmission or electronic storage is completely secure, and Ferndown cannot guarantee the security of information you transmit to us.

5. Ferndown Data Retention

Ferndown retains your personal information only for as long as necessary to fulfill the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary by the type of information and the context of processing.

6. Your Rights

Under UK data protection law, Ferndown residents have these rights:

• Ferndown Access Rights: Request a copy of the personal information Ferndown holds about you.

To exercise these rights, please contact Ferndown using the details below.

7. Cookies and Tracking — Ferndown

Ferndown's website uses cookies and similar technologies to improve overall browsing performance, monitor site traffic, and adapt content. You can control your cookie preferences via your browser settings.

8. Ferndown Updates

Ferndown may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Ferndown recommends that you review this policy regularly.

9. Contact Ferndown

For questions about this Privacy Policy or Ferndown's data practices, please contact us: